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A first-of-its-kind solution, oolo automatically detects and investigates abnormalities in ad revenue and adjacent data streams — translating statistical anomalies into actionable, easy-to-understand business imperatives. oolo combines machine learning, exhaustive data relationship mapping, and codified operational know-how to deliver a complete solution for publisher monetization teams. With oolo's deep data monitoring, troubleshooting and optimization tasks are smartly prioritized and surgically executed — eliminating everyday frustrations and inefficiencies.