AppsFlyer Acquires oolo AI, Aims to Empower Better Decision-Making Through Interpretive Analytics As of today, oolo is officially a member of the AppsFlyer family. While this marks the culmination of many months' work, in truth it's only just the beginning. By Yuval Brener | 5 December, 2023 | 3 min
For Business, AI's Still AWOL. Or Is It? It was more than 55 years ago that most Americans first became aware of AI via HAL 9000 in Stanley Kubrick’s hit film, 2001: A Space Odyssey. By Ilan Mintz | 14 September, 2023 | 6 min
For Monetization & Growth, Even Custom Data Alerting Systems Stink Content may be king, but data is queen. And as anyone who play chess knows, the queen holds the power. From marketing to monetization and user experience, from retention to engagement and content... By Ilan Mintz | 7 May, 2023 | 7 min
The Next Generation of A/B Testing Has Arrived A cornerstone of agile business practices and iterative optimization, A/B testing allows digital publishers to compare two different versions of any given campaign or setup element. By Ilan Mintz | 8 March, 2023 | 3 min
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