Blog | The Monetization Station

App Growth ＆ Monetization

2022's Top 10 Mobile Events For Monetization Professionals

As the industry continues to grow, it seems that another mobile event pops up each week. To make sure you're not wasting your time (and money), it's helpful to take these steps ahead of the event.

By Shani Jolles

9 min

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The Publishing Industry

AdTech Conferences to Add to Your 2022 Calendar

After 2 years of isolation and almost no real world events, people are genuinely psyched for the return of of conferences – eager to move on from the pandemic and put their best professional foot...

By Roni Nisimov | 9 March, 2022 |

6 min

The Publishing Industry

Actionable Analytics & Ad Monetization In a Changing Publishing Industry

Over the last several years, publisher monetization has grown increasingly complex — with more moving parts interacting in different ways and at a faster rate than ever before.

By Shani Jolles | 1 March, 2022 |

3 min

The Publishing Industry

For Monetization Issues, Detection Is Just the Tip of the Iceberg

To make money, digital publishers run ads. The stronger the brand, the more advertisers are willing to pay for access to the publisher’s audience. Success comes with strong brands and large...

By Ilan Mintz | 9 February, 2022 |

4 min

App Growth ＆ Monetization

Mobile Monetization Predictions for 2022 and Beyond

Businesses are already spending some $200 billion each year on in-app advertising. Propelled by 19.96% compounded annual growth, that number is expected more than double over the next 6 years.

By Ilan Mintz | 17 January, 2022 |

7 min

Programmatic Ops

The 4 Things Publishers Need for Smart, Proactive Data Monitoring

This article is the second in a two-part series. In the first part we looked at how reporting and visualization tools hold some businesses back. Here, we'll lay out a path for something better.

By Yuval Brener | 3 January, 2022 |

3 min

App Growth ＆ Monetization

Top 5 App Industry Lessons from 2021

With over 6 billion smartphone users worldwide and more than 380 million apps downloaded each day, the app economy is a huge and fast-moving industry. As such, there's always new information to...

By Ilan Mintz | 20 December, 2021 |

6 min

The Publishing Industry

Put Your Knowledge to the Test: AdOps in 2021

We've created a short 10-question quiz overviewing AdOps in 2021. The quiz is designed to offer a quick, dare we say fun, reprieve from everything else going on right now.

By Ilan Mintz | 1 December, 2021 |

2 min

Account ＆ Campaign Managementㅤ

Are Dashboards ＆ Reports Holding You Back?

Good decision making is key to business success and good decisions need the best data. So it’s little surprise that many businesses today are investing heavily in sophisticated BI tools and whole...

By Neama Benhabib | 1 November, 2021 |

5 min

The Publishing Industry

The State of AdOps in 2021

With a total market value exceeding US$465B, digital advertising represents an undeniably formidable economic force. Even with social media spend accounting for nearly 27% of that pie, the...

By Ilan Mintz | 31 October, 2021 |

3 min

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