Blog | The Monetization Station

    Programmatic Ops
    Publishers Need Prescriptive Analytics Tools
    When it comes to ad revenue, there are a lot of moving parts that contribute to a digital publisher’s success or failure. Profitably matching the bid and the ask for a given ad unit may seem relatively straight-forward in principle, but in practice it can be a tortuous affair.
    By Sara Cross
    6 min

    Tune In & Turn Up Your Ad Monetization Strategy

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