Combining ASO With Paid Acquisition Channels to Fuel App Growth In today's digitally connected world, mobile apps have become a fundamental part of our lives. Whether it's for shopping, socializing, working, or entertaining, apps are the gateways to our digital... By Sukanya Sur | 23 November, 2023 | 7 min
For Business, AI's Still AWOL. Or Is It? It was more than 55 years ago that most Americans first became aware of AI via HAL 9000 in Stanley Kubrick’s hit film, 2001: A Space Odyssey. By Ilan Mintz | 14 September, 2023 | 6 min
Cognitive Analytics & the Move From Data Hunting to Insight Farming Civilization as we know it owes itself to the Agricultural Revolution — the shift from hunting & gathering to proactively producing crops and livestock. This revolutionary change bore immediate fruit... By Ilan Mintz | 12 July, 2023 | 8 min read
For Monetization & Growth, Even Custom Data Alerting Systems Stink Content may be king, but data is queen. And as anyone who play chess knows, the queen holds the power. From marketing to monetization and user experience, from retention to engagement and content... By Ilan Mintz | 7 May, 2023 | 7 min
Key App Strategy Takeaways for 2023 Looking ahead, it's clear that the app world will face its fair share of disruption. To make it safely to the other side, publishers will need to be able to thoroughly understand what's happening,... By Ilan Mintz | 1 March, 2023 | 6 min
Top Trends for App Makers To Follow In 2023 With COVID-19 mostly moving into the rearview mirror, 2022 was a year of rebirth. The pandemic created an artificial app boom (especially for games) and as it abated so did market momentum. By Ilan Mintz | 23 February, 2023 | 5 min
Publishers Need Prescriptive Analytics Tools When it comes to ad revenue, there are a lot of moving parts that contribute to a digital publisher’s success or failure. Profitably matching the bid and the ask for a given ad unit may seem... By Ilan Mintz | 31 January, 2023 | 6 min
The Evolving Monetization Manager The times they are a changin'. It's a truism that always seems to resonate, yet the pace of change is seldom steady and its focus is hardly universal. In the world of app growth and monetization, the... By Ilan Mintz | 23 January, 2023 | 3 min
In-App Bidding and the Future of Ad Monetization As the app industry grows, consumer preferences change, and business strategies evolve, monetization teams must adapt to keep up. It may be easier to plan for what you know — to plan for the present... By Ilan Mintz | 11 August, 2022 | 4 min read
2022's Top 10 Mobile Events For Monetization Professionals As the industry continues to grow, it seems that another mobile event pops up each week. To make sure you're not wasting your time (and money), it's helpful to take these steps ahead of the event. By Shani Jolles | 14 March, 2022 | 9 min
Mobile Monetization Predictions for 2022 and Beyond Businesses are already spending some $200 billion each year on in-app advertising. Propelled by 19.96% compounded annual growth, that number is expected more than double over the next 6 years. By Ilan Mintz | 17 January, 2022 | 7 min
Top 5 App Industry Lessons from 2021 With over 6 billion smartphone users worldwide and more than 380 million apps downloaded each day, the app economy is a huge and fast-moving industry. As such, there's always new information to... By Ilan Mintz | 20 December, 2021 | 6 min
Welcome to the Monetization Station Today, the market for digital ad spend is worth some US$465B! And while that clearly points to an abundance of opportunity, it doesn’t mean that digital publishers don’t face serious challenges. By Yuval Brener | 31 October, 2021 | 1 min
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