For Business, AI's Still AWOL. Or Is It? It was more than 55 years ago that most Americans first became aware of AI via HAL 9000 in Stanley Kubrick’s hit film, 2001: A Space Odyssey. By Ilan Mintz | 14 September, 2023 | 6 min
Cognitive Analytics & the Move From Data Hunting to Insight Farming Civilization as we know it owes itself to the Agricultural Revolution — the shift from hunting & gathering to proactively producing crops and livestock. This revolutionary change bore immediate fruit... By Ilan Mintz | 12 July, 2023 | 8 min read
For Monetization & Growth, Even Custom Data Alerting Systems Stink Content may be king, but data is queen. And as anyone who play chess knows, the queen holds the power. From marketing to monetization and user experience, from retention to engagement and content... By Ilan Mintz | 7 May, 2023 | 7 min
The Next Generation of A/B Testing Has Arrived A cornerstone of agile business practices and iterative optimization, A/B testing allows digital publishers to compare two different versions of any given campaign or setup element. By Ilan Mintz | 8 March, 2023 | 3 min
Publishers Need Prescriptive Analytics Tools When it comes to ad revenue, there are a lot of moving parts that contribute to a digital publisher’s success or failure. Profitably matching the bid and the ask for a given ad unit may seem... By Ilan Mintz | 31 January, 2023 | 6 min
The Evolving Monetization Manager The times they are a changin'. It's a truism that always seems to resonate, yet the pace of change is seldom steady and its focus is hardly universal. In the world of app growth and monetization, the... By Ilan Mintz | 23 January, 2023 | 3 min
Beyond Reporting: Automatically Turning Data Into Insights In recent years, the business world has undergone a dramatic transformation in how it relates to data. Whereas data analysis was once seen as the purview of only the largest corporations, today it's... By Ilan Mintz | 15 August, 2022 | 5 min
In-App Bidding and the Future of Ad Monetization As the app industry grows, consumer preferences change, and business strategies evolve, monetization teams must adapt to keep up. It may be easier to plan for what you know — to plan for the present... By Ilan Mintz | 11 August, 2022 | 4 min read
Actionable Analytics & Ad Monetization In a Changing Publishing Industry Over the last several years, publisher monetization has grown increasingly complex — with more moving parts interacting in different ways and at a faster rate than ever before. By Sara Cross | 1 March, 2022 | 3 min
For Monetization Issues, Detection Is Just the Tip of the Iceberg To make money, digital publishers run ads. The stronger the brand, the more advertisers are willing to pay for access to the publisher’s audience. Success comes with strong brands and large audiences. By Ilan Mintz | 9 February, 2022 | 4 min
Mobile Monetization Predictions for 2022 and Beyond Businesses are already spending some $200 billion each year on in-app advertising. Propelled by 19.96% compounded annual growth, that number is expected more than double over the next 6 years. By Ilan Mintz | 17 January, 2022 | 7 min
The 4 Things Publishers Need for Smart, Proactive Business Monitoring This article is the second in a two-part series. In the first part we looked at how reporting and visualization tools hold some businesses back. Here, we'll lay out a path for something better. By Ilan Mintz | 3 January, 2022 | 3 min
Top 5 App Industry Lessons from 2021 With over 6 billion smartphone users worldwide and more than 380 million apps downloaded each day, the app economy is a huge and fast-moving industry. As such, there's always new information to... By Ilan Mintz | 20 December, 2021 | 6 min
Are Dashboards ＆ Reports Holding You Back? Good decision making is key to business success and good decisions need the best data. So it’s little surprise that many businesses today are investing heavily in sophisticated BI tools and whole... By Neama Benhabib | 1 November, 2021 | 5 min
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