Beyond Reporting: Automatically Turning Data Into Insights In recent years, the business world has undergone a dramatic transformation in how it relates to data. Whereas data analysis was once seen as the purview of only the largest corporations, today it's... By Ilan Mintz | 15 August, 2022 | 5 min
AdTech Conferences to Add to Your 2022 Calendar After 2 years of isolation and almost no real world events, people are genuinely psyched for the return of of conferences – eager to move on from the pandemic and put their best professional foot... By Roni Nisimov | 9 March, 2022 | 6 min
Actionable Analytics & Ad Monetization In a Changing Publishing Industry Over the last several years, publisher monetization has grown increasingly complex — with more moving parts interacting in different ways and at a faster rate than ever before. By Sara Cross | 1 March, 2022 | 3 min
For Monetization Issues, Detection Is Just the Tip of the Iceberg To make money, digital publishers run ads. The stronger the brand, the more advertisers are willing to pay for access to the publisher’s audience. Success comes with strong brands and large audiences. By Ilan Mintz | 9 February, 2022 | 4 min
Put Your Knowledge to the Test: AdOps in 2021 We've created a short 10-question quiz overviewing AdOps in 2021. The quiz is designed to offer a quick, dare we say fun, reprieve from everything else going on right now. By Ilan Mintz | 1 December, 2021 | 2 min
The State of AdOps in 2021 With a total market value exceeding US$465B, digital advertising represents an undeniably formidable economic force. Even with social media spend accounting for nearly 27% of that pie, the... By Ilan Mintz | 31 October, 2021 | 3 min
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