Publishers Need Prescriptive Analytics Tools When it comes to ad revenue, there are a lot of moving parts that contribute to a digital publisher’s success or failure. Profitably matching the bid and the ask for a given ad unit may seem... By Ilan Mintz | 31 January, 2023 | 6 min
Mobile Monetization Predictions for 2022 and Beyond Businesses are already spending some $200 billion each year on in-app advertising. Propelled by 19.96% compounded annual growth, that number is expected more than double over the next 6 years. By Ilan Mintz | 17 January, 2022 | 7 min
Top 5 App Industry Lessons from 2021 With over 6 billion smartphone users worldwide and more than 380 million apps downloaded each day, the app economy is a huge and fast-moving industry. As such, there's always new information to... By Ilan Mintz | 20 December, 2021 | 6 min
Are Dashboards ＆ Reports Holding You Back? Good decision making is key to business success and good decisions need the best data. So it’s little surprise that many businesses today are investing heavily in sophisticated BI tools and whole... By Neama Benhabib | 1 November, 2021 | 5 min
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