Blog | The Data-Decision Prism

It was more than 55 years ago that most Americans first became aware of AI via HAL 9000 in Stanley Kubrick’s hit film, 2001: A Space Odyssey.

For Business, AI's Still AWOL. Or Is It?

By Ilan Mintz | 14 September, 2023 |

6 min

Civilization as we know it owes itself to the Agricultural Revolution — the shift from hunting & gathering to proactively producing crops and livestock. This revolutionary change bore immediate fruit...

Cognitive Analytics & the Move From Data Hunting to Insight Farming

By Ilan Mintz | 12 July, 2023 |

8 min read

Content may be king, but data is queen. And as anyone who play chess knows, the queen holds the power. From marketing to monetization and user experience, from retention to engagement and content...

For Monetization & Growth, Even Custom Data Alerting Systems Stink

By Ilan Mintz | 7 May, 2023 |

7 min

A cornerstone of agile business practices and iterative optimization, A/B testing allows digital publishers to compare two different versions of any given campaign or setup element.

The Next Generation of A/B Testing Has Arrived

By Ilan Mintz | 8 March, 2023 |

3 min

Looking ahead, it's clear that the app world will face its fair share of disruption. To make it safely to the other side, publishers will need to be able to thoroughly understand what's happening,...

Key App Strategy Takeaways for 2023

By Ilan Mintz | 1 March, 2023 |

6 min

With COVID-19 mostly moving into the rearview mirror, 2022 was a year of rebirth. The pandemic created an artificial app boom (especially for games) and as it abated so did market momentum.

Top Trends for App Makers To Follow In 2023

By Ilan Mintz | 23 February, 2023 |

5 min

When it comes to ad revenue, there are a lot of moving parts that contribute to a digital publisher’s success or failure. Profitably matching the bid and the ask for a given ad unit may seem...

Publishers Need Prescriptive Analytics Tools

By Ilan Mintz | 31 January, 2023 |

6 min

The times they are a changin'. It's a truism that always seems to resonate, yet the pace of change is seldom steady and its focus is hardly universal. In the world of app growth and monetization, the...

The Evolving Monetization Manager

By Ilan Mintz | 23 January, 2023 |

3 min

In recent years, the business world has undergone a dramatic transformation in how it relates to data. Whereas data analysis was once seen as the purview of only the largest corporations, today it's...

Beyond Reporting: Automatically Turning Data Into Insights

By Ilan Mintz | 15 August, 2022 |

5 min

As the app industry grows, consumer preferences change, and business strategies evolve, monetization teams must adapt to keep up. It may be easier to plan for what you know — to plan for the present...

In-App Bidding and the Future of Ad Monetization

By Ilan Mintz | 11 August, 2022 |

4 min read

As the industry continues to grow, it seems that another mobile event pops up each week. To make sure you're not wasting your time (and money), it's helpful to take these steps ahead of the event.

2022's Top 10 Mobile Events For Monetization Professionals

By Shani Jolles | 14 March, 2022 |

9 min

After 2 years of isolation and almost no real world events, people are genuinely psyched for the return of of conferences – eager to move on from the pandemic and put their best professional foot...

AdTech Conferences to Add to Your 2022 Calendar

By Roni Nisimov | 9 March, 2022 |

6 min

Over the last several years, publisher monetization has grown increasingly complex — with more moving parts interacting in different ways and at a faster rate than ever before.

Actionable Analytics & Ad Monetization In a Changing Publishing Industry

By Sara Cross | 1 March, 2022 |

3 min

To make money, digital publishers run ads. The stronger the brand, the more advertisers are willing to pay for access to the publisher’s audience. Success comes with strong brands and large audiences.

For Monetization Issues, Detection Is Just the Tip of the Iceberg

By Ilan Mintz | 9 February, 2022 |

4 min

Businesses are already spending some $200 billion each year on in-app advertising. Propelled by 19.96% compounded annual growth, that number is expected more than double over the next 6 years.

Mobile Monetization Predictions for 2022 and Beyond

By Ilan Mintz | 17 January, 2022 |

7 min

This article is the second in a two-part series. In the first part we looked at how reporting and visualization tools hold some businesses back. Here, we'll lay out a path for something better.

The 4 Things Publishers Need for Smart, Proactive Business Monitoring

By Ilan Mintz | 3 January, 2022 |

3 min

With over 6 billion smartphone users worldwide and more than 380 million apps downloaded each day, the app economy is a huge and fast-moving industry. As such, there's always new information to...

Top 5 App Industry Lessons from 2021

By Ilan Mintz | 20 December, 2021 |

6 min

We've created a short 10-question quiz overviewing AdOps in 2021. The quiz is designed to offer a quick, dare we say fun, reprieve from everything else going on right now.

Put Your Knowledge to the Test: AdOps in 2021

By Ilan Mintz | 1 December, 2021 |

2 min

Good decision making is key to business success and good decisions need the best data. So it’s little surprise that many businesses today are investing heavily in sophisticated BI tools and whole...

Are Dashboards ＆ Reports Holding You Back?

By Neama Benhabib | 1 November, 2021 |

5 min

With a total market value exceeding US$465B, digital advertising represents an undeniably formidable economic force. Even with social media spend accounting for nearly 27% of that pie, the...

The State of AdOps in 2021

By Ilan Mintz | 31 October, 2021 |

3 min